Cabin in the Woods
https://www.youtube.com/watch?v=NsIilFNNmkY
The trailer starts off with a positive, naturalistic normal vibe. All the characters seem positive and happy like a normal movie. When they are in the vehicle driving to their destination, their GPS says that it is "Unworthy of global positioning" which seems fun at first, before they realise it's no joke. There are many cuts at the start of the trailer showing different angles/objects establishing the area and the characters in a quick paced fashion. This is also effective from the up-beat rock music in the background, referring to the young age group. We see the vehicle driving into the woods with very high trees, and we immediately get an un-nerved feeling as the audience watching.
When they arrive at the abandoned site, it gives off a creepy atmosphere as they are vulnerable as they don't know where the are. The fade to black transitions also make these cuts seem like a faded memory. The wide shot of the cabin is effective, as it looks un-nerving due to the location in the woods and how it looks run down. The quick cuts matching in time with sharp ghostly sounds add to the creepy atmosphere.
The mise-en-scene is effective in the way the character's facial expressions are shown through close-ups and mug shots. This demonstrates their fear and establishes their personalities. Towards the end of the trailer, the cuts get faster, showing desperation and panic. This is also shown from the music in the background building up. These cuts consist of the creatures that are causing the damage in the film, facial expressions of the characters, actions the characters are making and showing the audience the different locations in the vehicle, different rooms in the cabin or the woods. This trailer works well due to the establishing shots, appropriate pauses and how the tension crescendos towards the end through the quick cuts and how the music builds up.
In this film/trailer the characters are archetype stock characters in a typical teenage movie. These characters include the rebel, the explorer, the caregiver, the hero etc.
The Forest
https://www.youtube.com/watch?v=6hW8hUcXR-A
The establishing shot is a wide shot of a nice house with a voice over. It then cuts to shots inside the house, as well as some flashbacks and the woman talking in the voice over. When the sister looks inside the tent then back out, a girl screaming in her face is un-expectedly there and makes the audience jump, which is also helped by the build up of music causing tension and fear. After that is an establishing shot of the 'suicide forest', giving an un-nerving atmosphere to the audience. Titles throughout this trailer are effective, as the background looks like a forest with fog, giving a blurred vision of what inside the forest looks like. The non-diegetic sound throughout is also effective, as it is a creepy/eerie whisper that is repeated throughout making the audience feel very un-comfortable. There are different angles and shot types of the forest to make it seem as scary as possible, through birds eye shots, pans and wide shots. Night-time shots are also effective as your vision is compared.
This trailer has little details throughout which are very effective, such as pauses, sudden sounds such as leaves crunching on the ground, a person behind the shower door etc. These shots give the audience adrenaline, because they can see what is going to happen compared to the character in the film who seems vulnerable. Shots of the dead bodies/spirits show the audience a taster of what the film will include and how scary it will be with lots of tension.
Frozen
https://www.youtube.com/watch?v=GiUNsDVjCbo
This trailer starts off with an establishing shot of ski slopes on snowy mountains. It also introduces the characters a bit. The text on screen is effective, as they are real facts about skiing and snow boarding, eg. "30 million skiers and snowboarders in the US..."
The chair lift creaks and angles of the lift as well as the darkness give an un-settling feel, and the audience know something is going to go wrong. The non-diegetic sound is effective when all the lights turn off. The crashes emphasise this and makes it even more un-believable. The shots of the character's faces freezing as well as the chair lift breaking bring huge tension to the audience as well as true fear for these people. A very effective shot is a point of view shot looking down as if you are the person jumping from the lift. This makes the audience cringe and terrified. This trailer is effective as it only has a few characters in the movie making the isolation as realistic as possible. It is also the type of film to put people off skiing.
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