Alice Sweet Alice (1976)
https://www.youtube.com/watch?v=C_CHiI1V4gE
The narrator talks about how the girl wasn't right: too old for love, too young for dolls etc. This gives the audience an idea that the girl isn't happy and there is something missing, and she needs something fast. The narrator also mentions the main actress in the film a lot, getting the audience wanting to watch the film if they like that actress.
The trailer has screaming as diegetic sound, as well as visuals of stabbing, blood and knives. This lets the audience know what type of film this is and that it is graphic. Themes of religion arise a lot in this trailer, giving a contrast from holy to disturbing. The mise-en-scene is effective: through the disturbing mask, locations in homes and the expressions pulled by the horrified characters.
The Baby (1973)
https://www.youtube.com/watch?v=sAb3J7WONhE
This trailer is about a fully grown man who acts like a baby which seems odd to a modern audience. This trailer has a lot of violence towards the end, which would've been very disturbing when it came out in 1973. The audience feel sorry for "baby" and find out what his mother treats him like, when it shows her beating him or when he runs away and cries.
This trailer gets the audience involved as they want to know what happens next, due to the rapid fast moving progression of the story. The characters are introduced at the start, and towards the end we find out the mother treats the man very badly, which then crescendos to even more violence between all of the women. This trailer gives a lot away about the film, and it reveals the main story line by showing all the crucial bits, which gives the audience an anti-climax when watching the film fully, as they have an idea what will happen in the end.
The Exorcist (1973)
https://www.youtube.com/watch?v=YDGw1MTEe9k
The trailer starts off with creepy un-nerving music, preparing the audience. Then, the audience find out that the story is from an ordinary family, and the girl is possessed by the devil. Religion was a big theme in older horror films as many families went and still do go to church. Going against your religion was something out of the ordinary, things you shouldn't do or things that shouldn't happen. It also is scary for religious families, as this film could've made them think that this could happen to them in a normal family. Seeing the girl's face shocks the audience as it is un-nerving and unusual. Hearing the screaming, watching her room get messier and watching things break make the audience realise how serious and disturbing the story is drawing them in.
Horror films like to scare you by making the situations realistic and relatable, eg. if you were religious, the Exorcist would be scary as the devil possesses the girl. Horrors also like to use lonely locations, such as an attic, house or forest.
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