Another great way to get feedback is to create surveys on Survey Monkey. You can create your own questions, and you can send the questionaire to particular people, whether that's to a random audience, an older age group, younger age group or your peers. This gives you a huge range from different people and for you to see what works best. Some good questions include:
"What font do you like best and why?"
"How does the ending of the trailer make you feel?"
"What is the first thing that comes to mind when you think of horror trailers?"
Another way to improve is to look at other blogs and to see what content they are posting/have posted. I will also be looking at specific qualities for a particular target audience, such as story lines, locations or props.

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